3 (Simple) Reasons Why Small Businesses Need Local SEO

Originally posted on Easy Media Network Blog

Local SEO is the set of search engine optimization techniques aimed at getting more visits from persons in our geographical area. Why local SEO is especially important for businesses with a physical location, such as restaurants, hotels, hair salons, gyms, shops ...

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If you have one of these businesses and want to start to improve your visibility on Google, follow these three tips to get started in local SEO.

CREATE AND VERIFY YOUR ACCOUNT IN GOOGLE MY BUSINESS

We can't overemphasize how important it is to have a page on Google My Business in order to improve your local SEO.

When you fill out your profile, your business information will be available to appear on Google searches on Google+ and Google Maps. That is, there are more chances of appearing in searches carried out by users. And when your business to appear in searches can do it on a map, display your phone number and reviews of other buyers are included if you have them.

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Top 10 SEO Mistakes You Must Avoid

Post from Easy Media Network Blog

In this post, I want to talk about the most common SEO mistakes that you should avoid.

When a website has difficulty position, it is usually for many factors. Because is always very first try to figure out what it's we're doing wrong and try to correct. Some SEO steps sometimes are identified as errors, but not perhaps errors themselves. The mistake is sometimes focusing on one factor of ranking, or a low priority factor, instead of going straight to the most important. 

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5 Easy Moves To Double Your Traffic With Mobile SEO

Post from Easy Media Network Blog

This is part of series called Search Engine Optimization.

Mobile use has had an incredible growth in 2014 and all indications are that 2015 will continue to grow, so it becomes increasingly important to optimize the SEO of your website for mobile.

There are many points to consider when optimizing a website for mobile: Do I need to make a website for mobile or responsive enough with design? Does the duplicate content is a problem? How can I make my mobile website is fully accessible to Google? 

Mobile SEO rules are different from the usual SEO, what are they? In Easy Media Network's how to do SEO for mobile.

Ideally: Responsive Design

Google strongly recommend this option: it is about designing websites so that the user can access all content without problems, regardless of the device they are using. HTML and CSS use the same for the different versions, the load time is faster and the design is adapted to the screen size. Another option is to create a mobile version of the web, in which case the SEO is much more important. 

Avoid Features That Require Special Supplements

The aim is to avoid user frustration at not being able to access certain types of content such as videos. The clearest example is the Flash supplements that do not play in the post-iPhone or Android 4.1 versions. 

Use Shorter Titles And Descriptions

Detects which pages of your website to have more visits from mobile and shortens their title tags (changes to 60 characters) and description (100 characters passed) are.

From Moz on: mobile optimization

It Includes Specific Keywords

Users perform multiple searches when they do from their mobile devices: in many cases refer to places or traveling. It includes keywords like "activity + location". 

Submit a Sitemap

If you have a mobile version of your site, upload your mobile sitemap through Google Webmaster Tools. Google will index the web faster and more effectively.

Page Speed

Another key issue for mobile SEO is that the website loads quickly on the device. To achieve this, avoid redirects, and CSS simplifies javascript actions, it gives priority to the most relevant information (text) and take advantage of HTML5. Also optimizes the size of the images to load faster. In the mobile version, it is fundamental. You have to control the entire weight of the images. The faster your website load better for visitors and to the position.

From Google on: building smartphone-optimized websites 

Conclusion: 

Definitely do not be scared with what you hear. For now Google will not penalize your website if it is not optimized for mobile phones. Adapt your website for mobile devices not only to get better positioning but also a better user experience. Use all the tools that Google offers to solve the problems that prevent your site optimized for mobile devices.

If you need to improve the SEO of your website, you'll want our SEO services

This Post 5 Easy Moves To Double Your Traffic With Mobile SEO appeared first on Easy Media Network Blog

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10 SEO Mistakes (And How To Correct Them)

This post originally appeared on http://bit.ly/1GaRmXy Easy Media Network Blog

Proper optimization for the search engines your website is a key if you want to get organic traffic from the search engines. While it is true that you can get visits from social networks like Facebook and Twitter, it is shown that one of the best sources of traffic is organic.

Today, with just a simple search on Google you will find thousands of sites which give advice on how to better optimize your content in order to achieve a better positioning on search engines.

However ... Why then many fail to position their sites even close to the first page of Google?

Here are some of the mistakes that many people make while trying to optimize their sites for search engines:

1. 301 Redirects Error - 301 redirects are used when someone is doing a link to a page of your site that no longer exists or is wrong. If someone visits your site through that link, it displays a relevant page on the site, instead of the error page. This helps the user experience and can improve the rate of rebound.

2. Use Underscores Instead Of Hyphens In URLs - When making a new website, many developers use default low hyphens to separate words, this may also be because many programming languages scripts reserved for other purposes.

Bad!! http://www.example/abc_xyz/zyz_in_abc

Well !! http://www.example.com/abc-xyz/zyz-in-abc

In the case we have a huge website, that change all URLs can be a pain, but if we have the time and inclination is worth it, but if not, to consider this advice in a future, we will have taken a step.

3. Use The Rel = Canonical On The Front Page Of a Page - Another common mistake that often occurs is found in the use of the page, where we have a number of pages and introduce the rel = canonical tag on page 2 (or any other to the back page) pointing to page 1. Use This canonical in this situation would be to block indexing of page 2 onwards.

For correct page the best option is to use the tag rel = "next" and rel = "prev". 

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The 10 Biggest SEO Mistakes Brands Make: http://t.co/rS7p0CnTXZ #seo #easymedianetwork pic.twitter.com/F9udyqDVtV

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