Advancing
technology has changed the way people are using the Internet today.
From desktops to laptops and now it has found its place in hand held
devices or Mobile devices. The fast growing popularity of Smart Phones
and their record breaking sales figures are all indications that the
world is on the move and the next big thing is Mobile Internet. There is
already a significant amount of the world population using internet
services on their mobile phones. How does this translate for businesses
around the globe? Businesses around the globe are soon adopting this new
trend. Mobile browsers that make it easier for the user to navigate the
internet means there is nothing that cannot be accessed through your
mobile. How then can you make your presence felt in this ever growing
field of Mobile Internet? Your answer to this question is Mobile SEO. In this article we will just get to know the basics of a Mobile Website, how does it work and what is Mobile SEO.
What is a Mobile Website?
To
understand the difference let us consider one example; Google which can
be found on the web can also be accessed through your mobile. This is
because of its mobile enabled version that can be accessed through
mobile web. This means there are two versions of Google; one that you
can find on the Internet and one that you can find on the Mobile
Internet. Thus, a mobile website is where you can access the web page
and its features but through your mobile internet. There is often a big
difference between mobile websites and regular internet websites.
How does this work?
Mobile
sites are normally written in the XHTML code which is different and a
simplified version of HTML which is used to create regular sites. However, it is interesting
to note that it is not necessary to have mobile specific domain or to have a
site written in an XHTML format to create your mobile website. Mobile
search engines do find sites under the .com domain as well but it is
recommended to create your mobile web page using the XHTML codes. This
makes it possible for your mobile site to be accessible by different
kinds of mobile users, thus ensuring a wide audience for you.
What is Mobile SEO?
We all are aware of the standard SEO practices and its impact on businesses the world over. Mobile SEO
though is very different from this. Getting the right code to write
your website is just not enough. Like any other internet user, an
internet user on his mobile is looking for specific information when he
visits a search engine and you want these people to come to your site
for relevant information on your site. If you already have a regular
website you surely are using SEO and all you need to do is just add
mobile SEO to your existing pages.
The first step is to make your site
available for mobile search engine scans. Secondly, you will have to let
the mobile search engine know that you are open to receive mobile
traffic and this can be done but submitting your website to these search
engines. Apart from this there is nothing else that is different from
standard SEO practice. Concentrate on creating relevant content with a
couple of strong keywords.
If the technical aspect of the Mobile SEO
is taken care with precision, it might well get you the intended
results. Just stick to the basic SEO practices and see your site
increasing in popularity among Mobile Internet users.
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