3 (Simple) Reasons Why Small Businesses Need Local SEO

Originally posted on Easy Media Network Blog

Local SEO is the set of search engine optimization techniques aimed at getting more visits from persons in our geographical area. Why local SEO is especially important for businesses with a physical location, such as restaurants, hotels, hair salons, gyms, shops ...

Image Courtesy: +EASY MEDIA NETWORK INC 

If you have one of these businesses and want to start to improve your visibility on Google, follow these three tips to get started in local SEO.

CREATE AND VERIFY YOUR ACCOUNT IN GOOGLE MY BUSINESS

We can't overemphasize how important it is to have a page on Google My Business in order to improve your local SEO.

When you fill out your profile, your business information will be available to appear on Google searches on Google+ and Google Maps. That is, there are more chances of appearing in searches carried out by users. And when your business to appear in searches can do it on a map, display your phone number and reviews of other buyers are included if you have them.

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Top 10 SEO Mistakes You Must Avoid

Post from Easy Media Network Blog

In this post, I want to talk about the most common SEO mistakes that you should avoid.

When a website has difficulty position, it is usually for many factors. Because is always very first try to figure out what it's we're doing wrong and try to correct. Some SEO steps sometimes are identified as errors, but not perhaps errors themselves. The mistake is sometimes focusing on one factor of ranking, or a low priority factor, instead of going straight to the most important. 

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5 Easy Moves To Double Your Traffic With Mobile SEO

Post from Easy Media Network Blog

This is part of series called Search Engine Optimization.

Mobile use has had an incredible growth in 2014 and all indications are that 2015 will continue to grow, so it becomes increasingly important to optimize the SEO of your website for mobile.

There are many points to consider when optimizing a website for mobile: Do I need to make a website for mobile or responsive enough with design? Does the duplicate content is a problem? How can I make my mobile website is fully accessible to Google? 

Mobile SEO rules are different from the usual SEO, what are they? In Easy Media Network's how to do SEO for mobile.

Ideally: Responsive Design

Google strongly recommend this option: it is about designing websites so that the user can access all content without problems, regardless of the device they are using. HTML and CSS use the same for the different versions, the load time is faster and the design is adapted to the screen size. Another option is to create a mobile version of the web, in which case the SEO is much more important. 

Avoid Features That Require Special Supplements

The aim is to avoid user frustration at not being able to access certain types of content such as videos. The clearest example is the Flash supplements that do not play in the post-iPhone or Android 4.1 versions. 

Use Shorter Titles And Descriptions

Detects which pages of your website to have more visits from mobile and shortens their title tags (changes to 60 characters) and description (100 characters passed) are.

From Moz on: mobile optimization

It Includes Specific Keywords

Users perform multiple searches when they do from their mobile devices: in many cases refer to places or traveling. It includes keywords like "activity + location". 

Submit a Sitemap

If you have a mobile version of your site, upload your mobile sitemap through Google Webmaster Tools. Google will index the web faster and more effectively.

Page Speed

Another key issue for mobile SEO is that the website loads quickly on the device. To achieve this, avoid redirects, and CSS simplifies javascript actions, it gives priority to the most relevant information (text) and take advantage of HTML5. Also optimizes the size of the images to load faster. In the mobile version, it is fundamental. You have to control the entire weight of the images. The faster your website load better for visitors and to the position.

From Google on: building smartphone-optimized websites 

Conclusion: 

Definitely do not be scared with what you hear. For now Google will not penalize your website if it is not optimized for mobile phones. Adapt your website for mobile devices not only to get better positioning but also a better user experience. Use all the tools that Google offers to solve the problems that prevent your site optimized for mobile devices.

If you need to improve the SEO of your website, you'll want our SEO services

This Post 5 Easy Moves To Double Your Traffic With Mobile SEO appeared first on Easy Media Network Blog

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EasyMediaNetwork, Local SEO Services can bring you ranking on top of the search engines result pages. Ask us how we can prove this to you.

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10 SEO Mistakes (And How To Correct Them)

This post originally appeared on http://bit.ly/1GaRmXy Easy Media Network Blog

Proper optimization for the search engines your website is a key if you want to get organic traffic from the search engines. While it is true that you can get visits from social networks like Facebook and Twitter, it is shown that one of the best sources of traffic is organic.

Today, with just a simple search on Google you will find thousands of sites which give advice on how to better optimize your content in order to achieve a better positioning on search engines.

However ... Why then many fail to position their sites even close to the first page of Google?

Here are some of the mistakes that many people make while trying to optimize their sites for search engines:

1. 301 Redirects Error - 301 redirects are used when someone is doing a link to a page of your site that no longer exists or is wrong. If someone visits your site through that link, it displays a relevant page on the site, instead of the error page. This helps the user experience and can improve the rate of rebound.

2. Use Underscores Instead Of Hyphens In URLs - When making a new website, many developers use default low hyphens to separate words, this may also be because many programming languages scripts reserved for other purposes.

Bad!! http://www.example/abc_xyz/zyz_in_abc

Well !! http://www.example.com/abc-xyz/zyz-in-abc

In the case we have a huge website, that change all URLs can be a pain, but if we have the time and inclination is worth it, but if not, to consider this advice in a future, we will have taken a step.

3. Use The Rel = Canonical On The Front Page Of a Page - Another common mistake that often occurs is found in the use of the page, where we have a number of pages and introduce the rel = canonical tag on page 2 (or any other to the back page) pointing to page 1. Use This canonical in this situation would be to block indexing of page 2 onwards.

For correct page the best option is to use the tag rel = "next" and rel = "prev". 

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The 10 Biggest SEO Mistakes Brands Make: http://t.co/rS7p0CnTXZ #seo #easymedianetwork pic.twitter.com/F9udyqDVtV

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How Easy Media Network is a Catalyst to Your Business?

Easy Media Network is a premier India-based web firm that specializes in internet marketing services. Furnished with decades of repertoire in the domain of internet marketing, we offer the following types of professional services:

•    Social Media Marketing
•    Search Engine optimization
•    Reputation Management
•    Article Marketing
•    Press Release Writing and Distribution
•    E-Data processing
•    Mobile SEO Optimization 

We are committed to deliver high-grade website optimization services and solutions and are sure to exceed the expectations of our customers with guaranteed satisfaction. We always strive to offer best possible services to our customers so that they will surely like to approach us every time they experience a need to make the most of first-rate, result-oriented services that we are offering at Easy Media Network.   

Unlike our competitive websites, we intend to undertake only a few projects at one time that we think can deal with efficiently. We consistently apply world-class strategies and SEO optimization services to all our customers on a shoestring.

Advantages to Hire Easy Media Network: 

•    Competitive team of internet marketing technicians and consultants to help you give effective communication, insight along with a commitment to assess, understand and meet your business goals

•    Award-winning web products/services development and expertise entities  across various industries & technologies

•    A commitment to suffice your needs by offering best possible solution through our technical skills in a limited time frame

If you like to be contacted regarding any of the services we offer, we encourage you to explore our website Easy Media Network.  

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Easy Media Network- A Cutting-Edge Internet Marketing Solutions Provider-
The Internet and search engines are changing the outlook of consumers with regards to products and services. More and more people prefer to use search engines rather than traditional media channels to look for products and services.

Easy Media Network is a company providing first-rate search marketing services for small-sized businesses. The company aims to identify your online marketing needs and crafts a search engine marketing strategy to meet your business aims.

Using our expert and result-oriented internet marketing strategies will help your business draw more visitors and customers from the Internet and Search Engine media channels. More and more consumers are going online to research and source products and services. If you want your business to be at the cutting edge position, you may want to consider internet marketing to increase your customer base. Easy Media Network can provide a total internet marketing services and solutions that will help increase your online presence and brand popularity. The company provides regular reporting and results for each of these services to help you track your ROI. 

Internet Marketing Easy Media Marketing Companies:
Let's take a look at the services offered by Easy Media Network Internet Marketing Company.

•    Search Engine Optimization (SEO) consists of optimizing your website content by keyword research, meta tags development, developing relevant content and increasing back links in order to achieve high ratings in the free search engine result pages

•    Search Engine Marketing (SEM) consists of using the search engine media channel to optimize your page content to achieve high ranking in the free or organic listings in search engines or setting up a pay per click campaign to place your ad on the search engine result page based on keyword query

•    Pay per Click Marketing consists of making keyword research in order to identify the high demand keywords your prospective clients are using to find your products and services on search engines and then developing ads to show the potential clients when they are actively searching

•    Email Marketing Services consist of developing an email list of your prospective clients and regularly sending out email campaigns to them in order to promote your products and services

•    Keyword Research Services consist of making research in order to identify all the keywords consumers are typing in search engines when they are looking for your products and services. Once these keywords are identified they are used to support search engine marketing campaigns

•    Press Release Services consist of developing optimized press releases on a regular basis in order to promote your products and services. Press Releases help increase your brand and optimization efforts.