Know what
the sales promotion is, what the characteristics that distinguish it are, what
types of target audience are and what its objectives and tools are. Modern marketing
requires more than developing a good product establish an attractive price and
make it available to your target customers.
Companies
must also communicate with them, and what they say should never be left to
chance. To have good communication, companies often hire companies offering
magic online marketing services
to develop effective ads, sales promotions specialists who design sales
incentive programs and public relations firms that will create a corporate
image. They also train their salespeople to be friendly, helpful and
persuasive. However, for most companies, the question is not whether to have a
communication, but how much to spend and how.
A modern
company operates a complex system of marketing communications have
communication with their intermediaries, consumers and various publics.
Intermediaries, in turn, communicate with consumers and their audiences.
Consumers have voice communications with each other and with other audiences.
Throughout this process, each group feeds back to everyone else.
Sales
promotion is a tool of the mix or mix of promotion that is used to support
advertising and personal selling, so that the mixture is much more effective
communication. This means that while advertising and personal selling are the
reasons why you should buy a product or service, sales promotion gives the
reasons why you should buy as soon as possible.
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